Lida Orzeck ’68 is a social psychologist, philanthropist, and founding partner and CEO of Hanky Panky, Ltd, known for women’s lingerie, sleepwear, and sportswear. Orzeck majored in psychology at Barnard and in graduate school at Columbia. Initially, she conducted research at the New York Police Detectives on their interview process with the Sex Crimes Unit and worked on a study of emergency medical services response at the New York City Health and Hospitals Corporation. After receiving underwear made from handkerchiefs from friend Gale Epstein in 1977, the women started their business, which developed such items as the “Original Rise thong.” The company manufactures domestically and stresses sustainability by donating 100 percent of fabric fallout to arts and crafts groups and using packaging that is made from100 percent recycled paper and board. Orzeck serves on the board of Doug Varone and Dancers, is a member of Barnard’s Athena Center Leadership Council, and has been a board member of the Southern Poverty Law Center. She received Barnard’s Distinguished Alumna Award in 2013.